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FIKR SCORE · DIAGNOSTICS THAT QUALIFY

Turn your methodology
into a
diagnostic that generates qualified leads.

Build branded scorecards. Distribute assessments. Convert every respondent into a qualified lead with rich score data — automatically.

// Think Typeform crossed with HubSpot — but the score itself is the lead magnet.

Join the Waiting List→See how it works
5 min
To Build
0
Sign-up Required
100%
Leads With Score Data
∞
Scorecards & Responses
01 — REALITY

Your expertise is trapped in
PDFs, spreadsheets, and conversations.

Every discovery call repeats the same questions. Every proposal reinvents the same diagnosis. Your methodology — the thing clients actually pay for — never compounds.

47min
Average length of a discovery call that ends with no qualification, no data, no next step.
0
Leads with structured score data when your diagnostic lives in a Google Doc.
~80%
of service-business sales cycles that lose to slow qualification — not to a competitor.

Your methodology isn't a doc. It's an instrument. FIKR Score makes it run on rails — and every play of it captures a qualified lead.

02 — INSIDE

One scorecard.
Every respondent becomes a lead.

Pillars, weighted questions, scoring thresholds, branded reports. The prospect takes a 5-minute assessment, gets an AI-generated PDF with their pillar breakdown, and lands in your CRM tagged with their score — all under your brand.

Branded Scorecards

Your logo, your colors, your domain. Respondents experience your methodology, not ours.

Weighted Scoring

Define pillars. Set question weights. Threshold-based verdicts. The score reflects your judgement, not a generic algorithm.

AI-Powered Reports

Every completed assessment generates a PDF with pillar breakdown, benchmark comparison, and AI-generated recommendations.

CRM Sync

Respondents land in FIKR Hub with score, pillar data, and contact info — pre-qualified, ready for outbound.
03 — WHAT YOU GET

Everything to productize
your methodology into a lead engine.

Eight capabilities that turn a Word document of diagnostic questions into a marketing asset, qualification tool, and sales artefact — all at once.

F01

Custom Pillars

Group questions into your own categories — Strategy, Operations, Team, Tech, whatever your methodology defines. Up to 12 pillars per scorecard.

F02

Weighted Questions

Every option contributes to pillar scores. Adjust weights to reflect what actually matters. The math is yours, not ours.

F03

Threshold Verdicts

Define what each score range MEANS for the respondent — "Foundation Stage", "Growth Stage", "Mature". Auto-applied feedback per pillar, per range.

F04

White-Label Everything

Brand colors, logo, custom domain, footer disclaimer. The respondent never sees "FIKR" — they see your agency.

F05

AI PDF Reports

Auto-generated reports per response. Pillar breakdown, benchmark comparison against your other respondents, AI-written narrative. Emailed instantly.

F06

Public Links + Embeds

Share via link, embed on your website, or run a targeted campaign. Respondents need no account — just take the assessment.

F07

Score Analytics

Distribution charts, per-pillar averages, completion rates, trend lines. Benchmark your respondent pool against itself or industry data.

F08

Free to Start

FREE TIER

Build your first scorecard, distribute it, capture leads — all free. Upgrade to Growth when you launch your second campaign.

04 — HOW IT WORKS

From a Google Doc of questions
to a live lead-gen asset in 30 minutes.

No engineering. No design agency. No Typeform-plus-Zapier-plus-Mailchimp duct tape.

01

Build the Scorecard

Define pillars, write questions, set weights, configure thresholds. Pull from a template or paste from your existing diagnostic doc. 5–15 minutes.
02

Brand & Configure

Upload logo, set brand colors, pick a custom domain, write the verdict copy per pillar. Respondents see your agency, not ours.
03

Distribute

Share the public link. Embed on your site. Run a campaign to a targeted contact list. No account needed for respondents.
04

Convert

Every completion lands as a qualified lead in FIKR Hub with full score data, pillar breakdown, and an AI report already in their inbox. Your sales team picks up from there.
05 — WHY FIKR

Not a survey tool. Not a generic quiz.
Built for methodology-driven service businesses.

Typeform and Outgrow are general-purpose form builders. FIKR Score is opinionated about what a diagnostic should DO — qualify leads, generate insight, drive a follow-up.

/vs Typeform / Outgrow/FIKR Score
Form builder with quiz-mode bolted onScoring engine first, form builder second
No pillar concept — just questionsPillars are first-class — your methodology has structure
Generic PDF export, if anyAI-written reports tied to your verdict thresholds
CRM via Zapier (it breaks)CRM is the same product — zero integration to maintain
Per-response pricing punishes growthPer-company pricing — unlimited responses
06 — FAQs

Questions? Answers.

What exactly is a scorecard?
A scorecard is a branded diagnostic tool made up of pillars (categories), weighted questions, and scoring logic. It turns your methodology into an interactive assessment your prospects take online — and the result is both a qualified lead for you and a useful insight for them.
How does scoring actually work?
Each question has weighted options that contribute to pillar scores. Pillar scores roll up to an overall score. Thresholds you define determine the verdict ("Foundation Stage", "Growth Stage", etc.) — so respondents automatically get tailored feedback based on where they land.
Can respondents take the assessment without an account?
Yes. Assessments are fully public. Respondents need only a link — no sign-up, no friction. Their contact info is captured as part of the assessment flow itself, before the score is revealed.
What data do I get from each lead?
Contact info, overall score, per-pillar breakdown, individual question responses, completion timestamp, and a copy of the AI-generated report — all synced to FIKR Hub automatically. Your sales team sees the lead's pain points before the first call.
Can I really white-label everything?
Yes. Your logo, your colors, your custom domain. The respondent never sees "FIKR" — they see your agency's brand throughout the assessment, the report, the follow-up email. The scorecard feels like your product, because it is.
How do campaigns work?
Campaigns let you distribute a scorecard to a targeted contact list with tracking. See who completed, who abandoned, who scored what. Send reminders. Compare results across cohorts. Useful for sales outreach, customer health checks, or post-engagement evaluations.
Can I monetize the scorecards?
Yes — you can set a price on any scorecard and sell premium assessments directly. The diagnostic becomes a productized service (€99 paid scorecard → free 30-min debrief → consulting upsell). Revenue tracking and Stripe payouts are built in.
07 — GET STARTED

Stop running discovery calls
from a Google Doc.

Your methodology is a real asset. Productize it once, deploy it infinitely, and let every prospect tell you exactly how qualified they are — before you ever pick up the phone.

Join the Waiting List →
Free to build your first scorecard. No credit card required.
08 — ONE MORE THING

You productized the diagnostic. Now productize the rest.

FIKR Score is one piece. The full platform runs your entire agency — strategy, sales, time, invoicing, courses, partners — all connected.

M01 · service lines

FIKR OS

Strategy & Delivery

M02 · pipeline

FIKR Hub

CRM & Sales

M04 · profitability

FIKR Tracking

Time & 4D Mix

M05 · invoicing

FIKR Money

Invoicing & Cash

M06 · capacity

FIKR People

HR & Capacity

M07 · publishing

FIKR Content

Sites, Blog, Podcast

M08 · curriculum

FIKR Academy

Courses & Certification

M09 · affiliates

FIKR Affiliate

Run Your Affiliate Program